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What's in a name?

Well hello gorgeous! 

 

Thanks for being here at this little blog o' mine! Let's share a story about how we got out name, shall we?
At the end of 2019, I knew I wanted to open my own merch store, but I had no clue anything outside of that. I could not pick out a name because I had no direction. There was no real vibe. I was just sort of flying blind. I mean I had an idea of what I wanted to do, but I had someone telling me that wasn't feasible (more on that later!). 
So we made a list of names as I set out to open the website and dive right in (again more on that later about how I went about it a little backwards). There was a ton of amazing ideas on the list. Ultimately I decided nothing too regional like all of the desert stuff since I know that our family won't be in Arizona forever. 
Clothesline stood out to me for two reasons. 
The first is that it's a little like a play on words...like shirts are hung on clotheslines and I wanted to make shirts. I love nuances in words like that or hidden intrigue or connections. 
The second is that clotheslines are nostalgic for me. Growing up my grandparents never had a dryer, and some of my fondest memories are running through the clothes on the line as they dried in the summer breeze. I remember crunchy towels and clothes that smelled like sunshine as a kid. This name reminds me of those happy memories. 

And that's how the name Clothesline Apparel Company came about. Since then I've shorted the company to Co. and I've thought several times about changing it to something bookish but honestly it's a ton of work with all the legal paperwork and branding and everything, plus I smile when I think of those childhood memories. 

I hope you love this blog as a fun way to get to know me and this small business a little more! I love sharing these stories with y'all. 
Always,
Rhonda

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